According to Ghione, orange is a happy color which is purchased all year round, while other colors like yellow, red and white are more seasonal/periodical. Even though orange is a good color for year round production, the buyers are still looking for a longer lasting flower and more modern shapes. “We invested years in finding the right variety that fulfills these needs and we came up with the variety called Tabasco. This variety has a shelf life of 13 days after transport and the buyers are loving this new orange variety. However, most of the compliments must be addressed to Appana, who has seen and believed in the great potential of Tabasco since the very beginning of the commercial selection process”, he says.